Rear view of a grey Hyundai Sonata car on a wet road, showing the taillights, Hyundai logo, and model name. The weather appears foggy or overcast.

A single Sonata N Line, one grey Maple Ridge afternoon, and Hyundai's own on-screen grammar — rebuilt from a dealership lot.

Close-up of a car dashboard displaying the text 'Dual Action Climate Zone' on the screen.
Close-up of the front part of a gray modern sports car with black rims, parked on a wet surface on a cloudy day. The background shows a blurry winter landscape with leafless trees and snow.
A gray Hyundai Sonata vehicle parked outdoors on a rainy day.
Interior view of a Hyundai Sonata N Line vehicle, showcasing a black leather and suede upholstered steering wheel and dashboard with digital screen display, raindrops on windshield, and cityscape outside on a rainy day.

Knowing what a brand page needs.

The production philosophy: build the frame the way the client's own site would need it, not the way a portfolio wants it

A presentation slide with a teal header and pink background, containing white text that discusses adjusting lighting during a photography session.
Slide with the title 'Reversing the OEM grammar' and faint white text, describing the process of designing car vehicle pages before photoshoot, including analysis of Hyundai's own vehicles and assembling frames into a template.
Slide presentation with white background and teal header, discussing consistent post-production language, with partially visible white text and black borders.
A shot list built around the specifications and features of an exterior lighting, cabin materials, powertrain, climate tech, and safety tech, with the same way a manufacturer would brief separate feature pages.
A white card with red borders and rounded corners features white text that reads, "A single-unit, single-day constraint." The background is blurred and the text is faint.