Hospitality · Across Canada

Guests should arrive at the hotel they saw.

Aflak Studios is a Canadian cultural storytelling studio. For hotels, resorts, venues, attractions and tours, we make films, photographs and social content shot to true scale and delivered within 48 hours.

By the numbers

Find your property

Five kinds of property. Five different reasons bookings slip.

Pick the one closest to yours. Each answer starts from what guests, planners and visitors ask before they book.

For hotels and resorts

From independent inns to luxury resorts and hotel groups.

The problemHow we fix it
Guests arrive at a different hotel from the one in the video.We film to true scale and around real service, so the property on screen is the one they walk into.
Booking sites host your video and keep the booking.Every piece carries a direct-booking offer that sends viewers to your own site.
Your video shows a couple on a beach. Your bookings are families, dogs and laptops.We film the guests you actually host, and the features they look for before they book.
One commercial lasts two years, then it is out of date.Monthly content and a modular edit system your team can update in-house.
Head office approves it. The operator doesn't recognize it.We work with both, so the film carries the brand and still feels like your property.

What we make

  • True-scale property film
  • Soundscape from your own sound
  • Monthly content drops
  • Modular video system
  • Direct-booking calls to action
  • Space photography

Restaurants and bars inside the property? See our food and beverage work →

For event and wedding venues

The problemHow we fix it
Planners can't book a ballroom from beauty shots.A planner video with dimensions, AV, lighting and layouts on screen, room by room.
Couples can't picture their day in an empty room.A wedding film that shows the room set, lit and full.
Every booking needs a site visit.A 360° virtual tour that answers the walkthrough questions before anyone travels.

What we make

  • Planner video
  • 360° virtual tour
  • Configuration photography
  • Wedding and corporate event films
  • Interior FPV fly-through

For attractions

Galleries, museums, parks, ski hills, golf courses and aquariums.

The problemHow we fix it
Your content shows one season, or an empty site.Seasonal content with real visitors, refreshed through the year.
Visitors can't tell how long a visit takes, how far they will walk or whether it works for their family.Walkthrough films and tours that show the route, the timings, and the accessibility and family features on screen.
One launch video, then silence.An always-on feed that keeps the attraction in front of people between seasons.

What we make

  • Seasonal content bank
  • Walkthrough films and 360° tours
  • Family and accessibility content
  • Drone aerials

For tours and experiences

The problemHow we fix it
The guide is the product. Then the guide moves on.Guide portraits filmed as swappable inserts, so the content outlasts any one season's team.
Guests can't picture the route, the pace or the group size.True-scale route films with drone, with duration and distance on screen.
Booking platforms take a margin on every seat.Direct-booking offers written into every piece.

What we make

  • Route films with drone
  • Modular guide portraits
  • Vertical shorts
  • Direct-booking calls to action

For tourism boards and destination organizations

The problemHow we fix it
Destination films that could be anywhere.Films built on the people, culture and neighbourhoods that make the place itself.
One campaign a year, and member businesses left out.A modular content bank your members can use in their own marketing.
Funders and councils ask for proof.A source-labelled impact report, the same approach we built for Strawberry Festival.

What we make

  • Destination film
  • Local guide series
  • Member content bank
  • Impact reporting

Placeholder still · Hotel exterior at golden hour · 4:5

Where hotel video goes wrong

  1. The problem

    Wide lenses stretch the property. Rooms look larger and the beach looks closer than it is.

    How we fix it

    Filmed to true scale.

    The layout on screen is the layout guests walk. Distances and room sizes read honestly, before anyone arrives.

  2. The problem

    Empty hallways in perfect light show a showroom, not a hotel.

    How we fix it

    Directed by the people who know your guests.

    Before we film, we interview your front desk, housekeeping and guest-facing staff. What guests ask, where they go and why they come back shapes every shot.

  3. The problem

    Content too polished to trust sets up a disappointment at check-in.

    How we fix it

    What's on screen is what guests get.

    Real-feel films, professionally directed and lit, close the gap between the ad and the arrival.

  4. What you get instead

    The hotel they saw. The hotel they get.

    • True scaledistances that read honestly
    • Real servicedirected by your own staff's insight
    • Your soundrecorded on the property, not a stock track

Same room. Two lenses.

Drag to compare a wide-angle brochure frame with a true-scale frame of the same room.

Illustrative render · not a client property

Use the left and right arrow keys to compare the two frames. Real frames replace this render as partner work clears.

Hear the difference.

A stock track over the lobby, then the lobby's own sound: the fountain, the doors, the low hum of the room.

Soundscape sample · coming soon

The commission leak

Booking sites host your video. Then they keep the booking.

Every stay booked through a third party costs a commission, commonly 15–25%. We write a direct-booking offer into the call to action of every piece, so a viewer who finds you on a booking site has a reason to book with you.

What the leak looks like at a typical Canadian property

Worked example inputs
Rooms100
Occupancy66.1%
Average daily rate$216.10
Share booked through booking sites63.4%
Commission18%
About $595,000

a year in commission.

Estimate · not guaranteed

Win back 10% of those bookings and keep about $59,500 a year.

An example built on 2025 national averages, not your figures. The scenario is before the cost of winning those bookings direct.

Sources. Occupancy and average daily rate: CoStar, Canada full-year 2025. Booking-site share: Cloudbeds, 2026 State of Independent Hotels (independent properties, 2025 bookings). Commission: typical published range, 15–25%.

A diagram of where 100 bookings go at the example property: 36.6 book direct, 63.4 book through booking sites, and 18% of the booking-site revenue is paid out as commission.

Revenue leak calculator

Three numbers. One estimate.

We'll estimate what booking-site commission costs your property in a year.

Estimate based on . Not guaranteed. Prefer to talk it through? Book a call

Generating your localized financial model

Enter your executive email to open the live interactive dashboard and receive your compiled PDF report.

By continuing, you agree to receive your report and a follow-up from Aflak Studios by email. You can unsubscribe at any time.

Your live dashboard

Annual commission paid to booking sites

Guest data profiles forfeited

One profile for every room-night booked through a booking site.

Estimate · not guaranteed

If you recapture just 10% more direct bookings,

you keep

Beyond the brochure

The guests, planners and years most hotel video leaves out.

The missing guests

The problem

Your video shows a couple with a glass of wine. Your bookings are families, dogs, laptops and wheelchairs.

How we fix it

We film the guests you host and the features they check before booking: kids' amenities, pet rooms, fast Wi-Fi and co-working, ramps and lifts. Sustainability is shown, not claimed: the local producers, the waste handling, the people caring for the land around you.

What we make

  • Family and pet stays
  • Working stays
  • Accessibility on screen
  • Captions on every version
  • Sustainability micro-documentary

The planner's question

The problem

Planners can't book from beauty shots.

How we fix it

A planner video documents each event room in the terms planners check: usable dimensions, capacity, AV, lighting and layouts. Wedding and corporate booking films come out of the same production.

What we make

  • Planner video
  • Wedding and corporate event films
  • 360° virtual tour
  • Configuration photography
Example

Ballroom A

  • 390 m² (4,200 sq ft)
  • 320 theatre · 240 banquet
  • 6 m ceiling
  • In-house AV and lighting

The expiring asset

The problem

One commercial lasts two years, then it's spent. Or it still features a bartender who left last spring.

How we fix it

A modular video system. Staff are filmed as swappable inserts, offers and dates sit on their own layers, and a monthly content drop keeps the feed moving. Change a call to action in-house, without commissioning a new edit.

What we make

  • Monthly content drops
  • Modular video system
  • Swappable staff inserts
  • Organized asset library
Example
Book direct and breakfast is on us
Winter weekends · January to March
$189 a night when you book direct
Reel, guest at the pool · 9:16

Change the offer. Keep the film.

Franchise property? We work with the operator and head office together, so the film carries the brand and still feels like your hotel.

What one shoot becomes

One shoot. A season of content.

    Hover or tap a planet to see what it becomes.

    Recent work

    Events and brands that bring people to a city.

    We don't name every property we film. These are partners who agreed to be named, and the numbers the work produced.

    Salaam Events Inc. · Festival and expo documentation

    From a plaza to 80,000 people, with photographs back within a day.

    • $2.5M+on-site vendor transactions recorded at BC Halal Food Fest
    • 500+photographs delivered within 24 hours at Halal Expo Vancouver 2026

    Crave Festival · Founded by Tayyab Katawazy · Festival media

    Headline pending partner approval

    • Approved figure to follow

    • Approved figure to follow

    Abwab Ventures Inc. · Creative and brand consulting, social content

    Brand direction, and the social content to carry it.

    • Approved figure to follow

    • Approved figure to follow

    A 4-acre property, filmed and photographed in full.

    Property name withheld.

    Choose your goal

    Start with what the work has to move.

    Every engagement is scoped around one of four goals. Tell us yours on the call and we'll shape the production around it.

    01

    Launch

    Built for
    An opening, a renovation, a new suite, spa or outlet.
    You get
    A hero film shot to true scale, paid cutdowns with tested hooks, vertical shorts and a full set of space photographs.
    Built to move
    Booking-page conversion and direct bookings.

    02

    Always-on

    Built for
    A feed that has gone quiet, or a new season to fill.
    You get
    A batch of vertical shorts and photographs, soundscape-led clips, a posting calendar and swappable call-to-action edits.
    Built to move
    Reach, profile visits and direct-booking clicks, with fewer bookings lost to booking sites.

    03

    Brand story

    Built for
    A rebrand, a franchise push, or a team worth showing.
    You get
    A brand film with a custom soundscape, a “day in the life” guest series, or a sustainability or staff documentary.
    Built to move
    Trust, rate integrity, length of stay and recruiting.

    04

    Bookings

    Built for
    Meetings, weddings and group stays.
    You get
    A planner video with dimensions, AV and layouts, wedding and corporate event films, a 360° virtual tour and configuration photography.
    Built to move
    Planner and wedding enquiries, RFP shortlists and fewer site visits to close.

    Every engagement includes 48-hour delivery, revision rounds, a usage licence and two check-ins after delivery: a feedback session at 3–4 weeks and a reception review at 2–4 months. License the footage, or buy it outright.

    How it works

    Every production begins as a seed.

    1. 01Root · Plan

      Before the production day.

      We interview your front desk, housekeeping and guest-facing staff, learn what guests ask and where they go, and agree where each piece will run. You sign off a one-page plan.

    2. 02Bloom · Film

      On the day.

      Filmed around your guests and your operations, not a closed set. Your team keeps approval throughout.

    3. 03Harvest · Deliver

      Within 48 hours.

      Finished films, shorts and photographs, sized for every platform. Then two check-ins at no charge: a feedback session at 3–4 weeks and a reception review at 2–4 months.

      500+photographs delivered within 24 hours · Halal Expo Vancouver 2026

    Questions

    Questions owners and planners ask

    Will our guests be on camera?

    Only with their consent. We schedule around guest flow, film staff or guests who agree to appear, and collect a signed release from anyone identifiable before the footage is used.

    Can you work to our brand standards?

    Yes. We work from your brand guidelines and, for franchise properties, with the operator and head office together, so the content clears brand review and still feels like your property.

    Do you work outside Vancouver?

    Yes. Aflak Studios works across Canada, from offices in Vancouver, Calgary, Edmonton and Toronto. Travel to your property is scoped into the engagement.

    Who owns the footage?

    Every engagement includes a usage licence for your own channels, with paid-ad use on larger engagements. Where you need it, you can extend the licence or buy the edited work outright.

    Do you work as a hotel digital marketing agency or hospitality ad agency, and run the ads?

    We are a studio first, and yes. For partners who want one team on the creative and the spend, we plan, launch and test paid media across Meta, TikTok and YouTube, with direct-booking offers built into every ad. Tourism boards and operators can bring us in as their tourism media buying partner on the same terms.

    Are you a luxury hotel marketing agency?

    We are a studio, and luxury properties are where true scale matters most. A guest paying for the view expects to find it, and a guest paying for the suite expects it to be the size it looked.

    What about our restaurants and bars?

    Hotel restaurants and bars are covered by our food and beverage work, often in the same production. See food and beverage →

    How fast is delivery?

    Within 48 hours of the production day, as standard, for films, shorts and photographs.

    Is Aflak a hospitality marketing agency or a production company?

    Not a production company. A perception studio. Aflak Studios plans, films and delivers the work, and manages the paid media where you want it: one scope, one lead, one invoice.

    What happens after delivery?

    Two check-ins at no charge. A feedback session at 3–4 weeks, and a reception review at 2–4 months to look at what the work moved.

    Let's start with your property.

    Thirty minutes, no deck required. Bring your next opening, your event calendar or your occupancy goals. We'll bring the plan.

    A free content audit with any booking.

    Or check the commission leak first