Built the brand. Proved the turnout.
UNITE CAPITAL PARTNERS · 2026
Aflak designed Strawberry Festival's full visual identity from a blank page, then produced and measured its first live event day at Strawberry Hill Shopping Centre in Surrey, BC — closing the loop with a source-verified impact report neither the client nor its sponsors had to take on faith.
CLIENT
UNITE CAPITAL PARTNERS
SCOPE
Brand Identity · Live Coverage · Campaign · Impact Report
YEAR
2026
DIVISION
Aflak Media
What we built, and why it mattered.
01 - OVERVIEW
Unite Capital Partners
Commercial Real Estate / Property Investment
CLIENT
Brand and campaign build through spring 2026 · one live festival day, July 11 · full impact analysis delivered August 2026
TIMELINE
Visual Identity & Brand System · Live Event & Broadcast Coverage · Social & Paid Media Campaign · PR & Influencer Relations · On-Site Visitor Research · Post-Festival Impact Analysis
SERVICES APPLIED
Aflak's Vancouver-based production and media team, present for the full event day — running live coverage, administering the on-site visitor survey, and coordinating press and influencer attendance in real time.
TEAM ON GROUND
Unite Capital Partners came to Aflak with a shopping centre, a date, and an idea: turn Strawberry Hill's Surrey site into the location for a new, free, community-facing summer festival. There was no existing brand to build from, no returning audience, and no prior data to plan against. Strawberry Festival would either become a tradition on its first attempt, or it wouldn't.
Aflak built the project end to end. That started before a single tent went up: the full visual identity — name treatment, logo, colour system and messaging — designed from nothing, then carried through every touchpoint from social creative to signage to the sponsor materials. From there, Aflak ran the live-day coverage, the digital campaign, the on-site visitor research, and the post-festival impact analysis that follows. What UCP needed wasn't a vendor for the day — it was a studio that could carry a first-year idea from blank page to verified result.
THE CHALLENGE
A first-year community festival carries a structural problem most established events don't: no brand equity to lean on, no returning crowd, and no prior data to benchmark against. Strawberry Festival also ran with no gate scan, no centralized point-of-sale, and no formal volunteer log — the operational reality of a lean, first-time production. The real brief wasn't just to cover the event. It was to give a shopping centre's first community festival a credible identity, a coordinated 34-vendor floor, a digital campaign built from a near-zero baseline, and a report that sponsors, ownership and the City of Surrey could actually trust — with every figure labelled honestly rather than rounded up to look better.
How we moved from brief to delivery.
02 - THE APPROACH
Before the festival had a date on a poster, it needed a name. Aflak built Strawberry Festival's full visual identity — logo, colour system, typography and messaging — then translated that system into sponsorship materials and campaign creative. Positioning came first: this needed to read as a new Surrey tradition, not a shopping-centre promotion.
01
ROOT · PRE-PRODUCTION
On July 11, Aflak's team ran live coverage across the full festival day — photography and video spanning the vendor rows, the six-act music programme, and the Peace Arch strawberry booths that sold out by early afternoon. In parallel, Aflak administered the Quick Visitor Survey on-site via QR code and coordinated press and influencer attendance, including confirmed coverage from Surrey Now-Leader, Radio Fiji Mirchi and RED FM, plus an on-site interview with Surrey Mayor Brenda Locke.
01
BLOOM · PRODUCTION
After the festival closed, Aflak compiled everything into a single source of truth: an eight-week digital campaign analysis, a financial and sponsorship reconciliation, and a full breakdown of the 56-response visitor survey. Every figure in the resulting report is labelled verified, estimated, or pending — nothing is presented with more confidence than the underlying data supports.
01
HARVEST · POST-PRODUCTION
01
DISTRIBUTION — FOLLOW-THROUGH
The impact report itself became a deliverable UCP could act on: it's the evidence behind the Discover Surrey grant submission, the working document for reconciling sponsor and finance records, and the source for the 2027 punch list — nearly doubling vendor booths, resolving the parking-zone conflict, and moving the headliner to a closing slot.
What the work produced, in numbers.
03 - THE RESULTS
3000+
Estimated attendance, Strawberry Hill’s first festival day
267K
Social reach across the 61 day campaign - A 187x lift from baseline
34
Vendors, Sponsors & Community organizations on site
$29.9K
Total Festival income raised - sponsorship + vendor fees
04 - DELIVERABLES
What was produced.
BRAND & VISUAL IDENTITY
BRAND
Full identity build for Strawberry Festival — name treatment, logo, colour palette, typography and messaging — applied across signage, sponsor materials and campaign creative.
EVENT-DAY MEDIA COVERAGE
FILM
On-site photography and video across the full festival day, spanning vendor rows, programming, and the strawberry-distribution booths.
SOCIAL & PAID DIGITAL CAMPAIGN
SOCIAL
61-day campaign across organic and paid social — 35 posts and 43 stories, plus three Meta ad sets — taking reach from a 1,427 baseline to 267,649.
PR & INFLUENCER COORDINATION
PR
Outreach to 11 media outlets and coordination of four influencer collaborations, resulting in confirmed coverage from Surrey Now-Leader, Radio Fiji Mirchi and RED FM, and an on-site interview with Surrey Mayor Brenda Locke.
ON-SITE VISITOR RESEARCH
CUSTOM
Design and administration of the Quick Visitor Survey, collected via QR code across 56 on-site respondents on festival day.
POST-FESTIVAL IMPACT ANALYSIS
REPORT
A full, source-labelled report covering attendance, vendors, sponsorship, financials, programming, operations, digital reach and visitor sentiment.
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